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Our Story: Why Smokehouse? BBQ? (Part 2)

Bringing American BBQ to Moldova.

Questions that we are asked quite often is why did we start a restaurant? Do any of the founders have experience running or working at a restaurant? The answer is that none of the founders have experience working in a restaurant besides Matt who worked for two (long) weeks at Taco Bell. While both Vlad and David have no experience.

The original idea was just to start a business here to take advantage of some of the opportunities we saw around us. BBQ itself was an evolution through a number of conversations about our skills, passions and what we thought Moldova was ready for. American BBQ is a cool spot where many Moldovans enjoy a traditional American food that isn’t too spicy or too niche for them. And who doesn’t like beer?! Moldova didn’t have a craft beer bar when we opened but was producing some awesome local brews. We felt we needed to highlight that and when you bring people together over food, drinks and service with a smile, community is your outcome. Hence the name 🙂

Why the name Smokehouse?

Basically it is only significant in how simple it is. A “smokehouse” is a place you smoke meat. Many BBQ restaurants are named “Billy’s Smokehouse” etc and it’s a really common piece of the name of American BBQ restaurants around the world. So, after debating and debating about how to name our Smokehouse we realized that there wasn’t a Smokehouse within 2 countries of us… so we figured just Smokehouse is fine 🙂

Is the BBQ at Smokehouse different than what you would find in America?

Our BBQ is made with traditional recipes combined with locally sourced fresh ingredients. The only thing classically used in American BBQ not found in Moldova is molasses from cane sugar. Traditionally this would be used to brine the meat and as a base for the sauce and baked beans. We substitute locally produced honey to keep the sweet flavor with with a local twist.

Bringing American BBQ to Moldova has had its challenges but we are very happy that we can share a piece of American culture with Moldova!


Team Smokehouse

2016 Mug Club – Mugs O’ Plenty at Smokehouse!!!


We have decided that September every year is Mug Month and throughout the month you will have the opportunity to get your very own MOP 2016! We’re designing unique yearly MOPs that are separate from the previous Indiegogo MOPs (which of course are still valid for life). We will have an Oktoberfest party in the first part of October to celebrate the new MOPs and issue all your perks!!

Benefits and Perks

  • The Mug: A personalized Smokehouse MOP is specifically designed every year (yes it will have your name on it!)
  • The T-Shirt: A newly designed T-Shirt with the MOP logo and year.
  • MOP Day: One day each week, Mug Club members receive ½ priced appetizers.
  • Birthday Gift Card: Come in on your birthday and get a 200 lei discount on your check.
    • The Discounts
      • 10% discount on all draft AND bottled beers (in your mug)
      • 50% discount on growler purchase (growlers coming soon!)
      • 10% discount on all growler fills

Costs and conditions

  • September is Mug Month. All MOPs (except the original 18 from Indiegogo) are renewable yearly in September
  • New MOP Club memberships cost 700 lei. Limited quantities – first come first served!